| Autor: Krystyna Polańska | 99 |
Strony: 99-109
pełen tekst
CREATIVITY IN THE INFORMATION SOCIETY (the case of social media)
Summary
The social networks favour the development of creative business behaviour. They are also a perfect medium for promoting brands, products or services. Creativity, in this sense, allows for using the social trends as modern marketing tools. The article presents the issue of creativity in the context of recently observed technological changes, mainly the increasing role of social networks as a new channel of socio-economic communication.
Keywords: creativity, social media, social networks
pełen tekstCREATIVITY IN THE INFORMATION SOCIETY (the case of social media)
Summary
The social networks favour the development of creative business behaviour. They are also a perfect medium for promoting brands, products or services. Creativity, in this sense, allows for using the social trends as modern marketing tools. The article presents the issue of creativity in the context of recently observed technological changes, mainly the increasing role of social networks as a new channel of socio-economic communication.
Keywords: creativity, social media, social networks